DEMODÊ

Brisa knicker by Maria Zeferina for Demodê

In collaboration with Bilro de Ouro Association (Maranhão state)

Timeless

Bobbin lace

Organic cotton

 

Areia knicker by Maria Zeferina for Demodê

In collaboration with Tecendo Saberes group (Maranhão state)

Timeless

Embroidery

Organic cotton

 

 

At Demodê, Maria Zeferina promotes a fashion industry based on respect for people and nature, from those who grow the crops to those who wear the clothes. Her underwear collection is made from naturally coloured organic cotton, declared an Intangible Cultural Heritage in the state of Paraíba, grown in the Margarida Alves settlement, a family farming system involving more than 200 families. 

The design is retro-inspired with a focus on comfort and femininity. The Brisa knicker is decorated with a heart of bobbin lace, a craft inherited from Portuguese colonisation and now part of the culture of the Northeast region of Brazil. The Areia knicker is hand-embroidered on a hoop and reads ‘Comfort is the new sexy’.