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"Brazil: Creating Fashion for Tomorrow" kicks off London Fashion Week for the second time.

Showcasing Brazilian Designers Emphasising Sustainable and Innovative Initiatives

Led and curated by Camila Villas, Lilian Pacce and Marilia Biasi, Brazil: Creating Fashion for Tomorrow shines a spotlight on Brazilian creators and innovators who are guided by socio-environmental values. It highlights the opulence of Brazil's materials, unique craftsmanship and craftspeople, and novel design processes. Set designers for the 2024 exhibition include Gigi Colagrossi, Helena Cebrian and Luiza Chara.

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CAMILA VILLAS: sustainable fashion specialist having worked in the fashion industry for the past 20 years in luxury and mass-market companies such as Zilver, Gloria Coelho, Crocs and Skechers. Camila works as Programme Officer at the joint agency of the United Nations and World Trade Organization, International Trade Centre - Fibres Textiles and Clothing unit.

LILIAN PACCE is a leading voice in the fashion industry for over 35 years. A journalist, fashion editor and curator with a Master's degree from the University of the Arts London, Lilian is the author of “The Bikini Made in Brazil” and “Pelo Mundo da Moda – Criadores, Grifes e Modelos”, among other books. Fashion, art and sustainability make up her curatorial practice, as seen in the exhibition Arte na Moda at São Paulo Museum of Arte (MASP) in 2024.

MARILIA BIASI is a Brazilian fashion designer and creative director with over a decade of experience in the UK fashion industry. As the co-founder of Awaytomars, she led collaborations with Missoni, The Woolmark Company and Harvey Nichols, redefining public and brands collaborative design. With a extensive background working alongside prominent Brazilian designers, Marilia now holds the position of Head Designer at the London-based brand Qasimi.

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