NEXT EXHIBITION IN 2025
Brazil: Creating Fashion for Tomorrow opened London Fashion Week for the second year in a row on 12th September 2024, highlighting the pivotal role women play in shaping the fashion industry. The exhibition, curated and organised by Camila Villas, Lilian Pacce, and Marilia Biasi, was hosted in collaboration with the Embassy of Brazil in London and APEX, and sponsored by Malwee.
Titled "A Chain of Women", this edition focused on spotlighting the contributions of women in fashion. It showcased a curated selection of brands and initiatives led by talented Brazilian women, while addressing key issues affecting women in fashion and the broader economy. The exhibition emphasised the creativity, quality, and expertise of both designers and artisans, particularly those advocating for sustainable fashion, female empowerment, and sisterhood. Special attention was given to collaborations with women from low-income communities, working to improve living conditions for hundreds of families.
Open to the public from 13th to 17th September 2024, the exhibition attracted over 1,000 visitors. It garnered attention from international press and opinion leaders, including the Business of Fashion, New York Times, Forbes, Monocle, and activists like Dominique Palmer and Tori Tsui.
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2024 PARTICIPANTS
Participating designers: Catarina Mina, Cura Acessórios, Demodê, Farm Rio, Flavia Aranha, Irá Salles, Isabela Capeto, Lenny Niemeyer, Malwee, Marina Bitu, Nalimo, Nannacay, Neriage, PatBo, Paula Ferber, Renata Brenha, Silvia Furmanovich, Tereza Xavier, Vicenta Perrotta, Vix, WTNB
Participating innovators: Amadeu, Banco de Tecidos, Ecotece + Bela Brand, Newsew 3D, Oricla Elástico + A.C.T, Pacoa Eco, Thais Cipolletta
About Brazil: Creating Fashion for Tomorrow
Led and curated by Camila Villas, Lilian Pacce and Marilia Biasi, Brazil: Creating Fashion for Tomorrow shines a spotlight on Brazilian creators and innovators who are guided by socio-environmental values. It highlights the opulence of Brazil's materials, unique craftsmanship and craftspeople, and novel design processes. Set designers for the 2024 exhibition include Gigi Colagrossi, Helena Cebrian and Luiza Chara.