NOVA KAERU

Pirarucu​

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It is hard to believe that the skin of pirarucu (or arapaima) can provide such soft and resilient material. After years of investment and research, the skin of this giant Amazonian fish is transformed into a soft and resilient material. The population of pirarucu fish in rivers and lakes has increased over 425% in the past decade, owing to sustainable fishing management where thousands of families in the Amazon region have their survival linked to its conservation and capture. Reversing the threat of extinction through sustainable fishing, what would be discarded as waste, becomes the guarantee of the preservation of the species. 

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Brazil

Courtesy @nova.kaeru